Augmented Reality Book Cover - iamlove

The future of publishing is here, and it's Augmented.

You can judge a book by its cover if it opens an Augmented Reality portal to another dimension.

Want to try it yourself? Scan the QR code below, or click this link to open up the AR effect (facebook app required) and point the camera towards the book cover image below.

iamloveAR_QR code.png
This is the book cover image. Once you have opened the camera effect on your phone, you can point the camera towards this image and the Augmented Reality will unravel.

This is the book cover image. Once you have opened the camera effect on your phone, you can point the camera towards this image and the Augmented Reality will unravel.

“I have been experimenting with Augmented Reality for the past couple years. I saw great potential in the technology to bring a new dimension to my art and comic book work, quite literally. I decided to create an Augmented Reality version of a book cover I recently illustrated 'I AM LOVE'.

The Augmented Reality works with a smartphone camera recognizing a particular image (an image target) and mapping onto that image whatever it is you wish to create. And as you move your phone around the image target, the additional 'Augmented Content' you have created, will reliably stick in place to that image, as you rotate around it.

There are no special editions, or code that needs to be put onto the book cover itself.

The phone recognizes the image, like facial recognition, to map the new Augmented Reality effect onto it. Wherever that image of the book cover appears, the effect will work. So it will work if it is an image on the computer, printed onto a book, as a poster, as a billboard etc.

If for example there is a book that already has a million copies in circulation, I could make an effect, and it will work on all those million copies. Provided those covers are the same.

For this particular Augmented Reality book cover I created, I wanted to give the illusion of looking into the cover itself, as if the book cover is a window or portal into the artwork.

I achieved this by separating the artwork and text into many individual layers, that I placed in receding layers of 3D depth, in a 3D program on the computer. And made sure everything outside the borders of the book is excluded, to give it the 'portal' effect.

So when people experience the Augmented Reality effect, things closer to the camera appear closer, and those further back appear further away from the camera.”

Alexander Ward

This image is an example of what is happening behind the scenes with this effect. The book cover is separated into individual layers receding in 3D space, to give the illusion of looking into the art with depth of field.

This image is an example of what is happening behind the scenes with this effect. The book cover is separated into individual layers receding in 3D space, to give the illusion of looking into the art with depth of field.