Immerse yourself in the world of Cyberpunk 2077 by bringing its legendary characters to life in your own environment.
As part of our collaboration with CD PROJEKT RED, we utilised the power of AR to transport characters from the world of Cyberpunk 2077 into retail stores worldwide, during the release of the game.
By scanning QR codes in-store, customers could unlock digital, life-size characters from the game, such as the ultra cutting-edge Militech MTOD12 Flathead, and the protagonist of the game: the cyber-enhanced mercenary named V.
"Tricked out, this thing. Dynamic, thermo-optic camo armor. Full cognitive immersion with a Raven controller."
