Dive into the psychedelic world of Screamadelica.
For the band Primal Scream, I designed a pair of Augmented Reality filters. The first was a psychedelic visual experience that morphed and responded to users’ movements, creating a dynamic, kaleidoscopic journey. Inspired by the iconic visuals in Primal Scream’s music videos, it delivered an immersive and trippy experience.
AR Album Cover.
The second filter activated when users pointed their camera at Primal Scream’s iconic Screamadelica album cover. Wherever this cover appeared, the filter would open it up in three-dimensional space, bringing the album’s iconic character to life. This character would emerge into the user’s environment, transforming the surrounding space into a surreal, trippy landscape inspired by the album’s world.