I created a visualiser for breaking artist, Tyler Page. This unique brief asked me to illustrate Tyler in a way that captured her personality.  The illustration served as the beginning of a digital avatar that has potential to be used across YouTube and social media channels.  

As consumers spend more time interacting in digital worlds, developing digital avatars for artists will become increasingly important. 2D and 3D avatar identities will unlock new ways to  form connections with their fanbase, generate revenue and evolve brand image, as well as new means of expression.