Step into Paddington’s Jungle Adventure!.
To celebrate the release of Paddington 3, we brought the charm of Paddington’s world to life with an augmented reality jungle at 22 iconic bench locations across the UK. By scanning a QR code on each bench, fans unlocked a Snapchat lens that transformed their surroundings—just point your camera at the bench, and watch as a lush jungle blooms behind Paddington, immersing you in his vibrant world. This AR experience created a magical connection between fans and the beloved bear, capturing the spirit of adventure that makes Paddington unforgettable.
This project involved 3D scanning each bench for precise integration and carefully masking out the surrounding environment to blend seamlessly with the animated jungle. The result was a rich, dynamic AR experience that invited fans to step into Paddington’s world in a whole new way.
