Interactive AR Album Experience

I collaborated on a cutting-edge project for Thirty Seconds to Mars, integrating advanced technology into their new record to create an interactive and immersive fan experience. We embedded a special QR code and NFC chip into the album packaging, allowing in-store customers to activate a unique microsite without needing to download any applications.

This microsite featured previews of the album tracks and a 3D interactive album cover, enhancing the visual and auditory experience. Additionally, fans could launch a cinematic augmented reality (AR) hologram of Jared Leto, who introduced the album in a lifelike, lip-synced presentation. This AR feature could be activated directly in stores, providing a seamless and engaging introduction to the new record.